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Mobilizing social media users to become advertisers: Corporate hashtag campaigns as a public health concern
OBJECTIVE: With the growing popularity of social media, corporate marketers are increasingly launching hashtag campaigns to encourage consumers to create branded user-generated content on their behalves. If successful, these campaigns may expand the reach of harmful marketing messages and capitalize...
Gorde:
| Argitaratua izan da: | Digit Health |
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| Egile Nagusiak: | , |
| Formatua: | Artigo |
| Hizkuntza: | Inglês |
| Argitaratua: |
SAGE Publications
2017
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| Gaiak: | |
| Sarrera elektronikoa: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6001194/ https://ncbi.nlm.nih.gov/pubmed/29942600 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/2055207617710802 |
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