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Turning negative into positive: public health mass media campaigns and negative advertising
Literature suggests that ‘negative advertising’ is an effective way to encourage behavioral changes, but it has enjoyed limited use in public health media campaigns. However, as public health increasingly focuses on non-communicable disease prevention, negative advertising could be more widely appli...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Oxford University Press
2009
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| Matèries: | |
| Accés en línia: | https://ncbi.nlm.nih.gov/pmc/articles/PMC2682642/ https://ncbi.nlm.nih.gov/pubmed/18948569 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/her/cyn046 |
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