Loading...
Mobilizing social media users to become advertisers: Corporate hashtag campaigns as a public health concern
OBJECTIVE: With the growing popularity of social media, corporate marketers are increasingly launching hashtag campaigns to encourage consumers to create branded user-generated content on their behalves. If successful, these campaigns may expand the reach of harmful marketing messages and capitalize...
Na minha lista:
| Udgivet i: | Digit Health |
|---|---|
| Main Authors: | , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
SAGE Publications
2017
|
| Fag: | |
| Online adgang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6001194/ https://ncbi.nlm.nih.gov/pubmed/29942600 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/2055207617710802 |
| Tags: |
Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!
|