Data on customer perceptions on the role of celebrity endorsement on brand preference

This research presents data on the effect of celebrity endorsement on consumers’ brand preference. Copies of structured questionnaire were administered to 384 customers of telecommunication industry. Using descriptive, correlation and regression statistical analysis, the data revealed that celebrity...

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Bibliografiske detaljer
Udgivet i:Data Brief
Main Authors: Ibidunni, Ayodotun Stephen, Olokundun, Maxwell Ayodele, Ibidunni, Oyebisi Mary, Borishade, Taiye Tairat, Falola, Hezekiah Olubusayo, Salau, Odunayo Paul, Amaihian, Augusta Bosede, Fred, Peter
Format: Artigo
Sprog:Inglês
Udgivet: Elsevier 2018
Fag:
Business, Management and Accounting   
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC5996737/
https://ncbi.nlm.nih.gov/pubmed/29900281
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.dib.2018.03.138
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