Data on customer perceptions on the role of celebrity endorsement on brand preference

This research presents data on the effect of celebrity endorsement on consumers’ brand preference. Copies of structured questionnaire were administered to 384 customers of telecommunication industry. Using descriptive, correlation and regression statistical analysis, the data revealed that celebrity...

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Detalhes bibliográficos
Publicado no:Data Brief
Main Authors: Ibidunni, Ayodotun Stephen, Olokundun, Maxwell Ayodele, Ibidunni, Oyebisi Mary, Borishade, Taiye Tairat, Falola, Hezekiah Olubusayo, Salau, Odunayo Paul, Amaihian, Augusta Bosede, Fred, Peter
Formato: Artigo
Idioma:Inglês
Publicado em: Elsevier 2018
Assuntos:
Business, Management and Accounting   
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC5996737/
https://ncbi.nlm.nih.gov/pubmed/29900281
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.dib.2018.03.138
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