Data survey on the effect of product features on competitive advantage of selected firms in Nigeria

The main objective of this study was to present a data article that investigates the effect product features on firm's competitive advantage. Few studies have examined how the features of a product could help in driving the competitive advantage of a firm. Descriptive research method was used....

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Dades bibliogràfiques
Publicat a:Data Brief
Autors principals: Olokundun, Maxwell, Iyiola, Oladele, ibidunni, Stephen, Falola, Hezekiah, Salau, Odunayo, Amaihian, Augusta, Peter, Fred, Borishade, Taiye
Format: Artigo
Idioma:Inglês
Publicat: Elsevier 2018
Matèries:
Business, Management and Accounting   
Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC5996723/
https://ncbi.nlm.nih.gov/pubmed/29900268
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.dib.2018.03.134
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