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The Effects of Money on Fake Rating Behavior in E-Commerce: Electrophysiological Time Course Evidence From Consumers

Online ratings impose significant effects on the behaviors of potential customers. Thus, online merchants try to adopt strategies that affect this rating behavior, and most of these strategies are connected to money, such as the strategies of returning cash coupons if a consumer gives a five-star ra...

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Détails bibliographiques
Publié dans:Front Neurosci
Auteurs principaux: Wang, Cuicui, Li, Yun, Luo, Xuan, Ma, Qingguo, Fu, Weizhong, Fu, Huijian
Format: Artigo
Langue:Inglês
Publié: Frontiers Media S.A. 2018
Sujets:
Accès en ligne:https://ncbi.nlm.nih.gov/pmc/articles/PMC5867349/
https://ncbi.nlm.nih.gov/pubmed/29615851
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fnins.2018.00156
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