The Temptation of Zero Price: Event-Related Potentials Evidence of How Price Framing Influences the Purchase of Bundles

Studies have revealed that consumers are susceptible to price framing effect, a common cognitive bias, due to their limited capacity in processing information. The effect of price framing in a bundling context and its neural correlates, however, remain not clearly characterized. The present study ap...

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Bibliographic Details
Published in:Front Neurosci
Main Authors: Ma, Haiying, Mo, Zan, Zhang, Huijun, Wang, Cuicui, Fu, Huijian
Format: Artigo
Language:Inglês
Published: Frontiers Media S.A. 2018
Subjects:
Neuroscience
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC5919942/
https://ncbi.nlm.nih.gov/pubmed/29731705
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fnins.2018.00251
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