Wordt geladen...
Rhesus macaques form preferences for brand logos through sex and social status based advertising
Like humans, monkeys value information about sex and status, inviting the hypothesis that our susceptibility to these factors in advertising arises from shared, ancestral biological mechanisms that prioritize social information. To test this idea, we asked whether rhesus macaques (Macaca mulatta) sh...
Bewaard in:
| Gepubliceerd in: | PLoS One |
|---|---|
| Hoofdauteurs: | , , , |
| Formaat: | Artigo |
| Taal: | Inglês |
| Gepubliceerd in: |
Public Library of Science
2018
|
| Onderwerpen: | |
| Online toegang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5819778/ https://ncbi.nlm.nih.gov/pubmed/29462189 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0193055 |
| Tags: |
Voeg label toe
Geen labels, Wees de eerste die dit record labelt!
|