טוען...
Rhesus macaques form preferences for brand logos through sex and social status based advertising
Like humans, monkeys value information about sex and status, inviting the hypothesis that our susceptibility to these factors in advertising arises from shared, ancestral biological mechanisms that prioritize social information. To test this idea, we asked whether rhesus macaques (Macaca mulatta) sh...
שמור ב:
| הוצא לאור ב: | PLoS One |
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| Main Authors: | , , , |
| פורמט: | Artigo |
| שפה: | Inglês |
| יצא לאור: |
Public Library of Science
2018
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| נושאים: | |
| גישה מקוונת: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5819778/ https://ncbi.nlm.nih.gov/pubmed/29462189 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0193055 |
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