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Rhesus macaques form preferences for brand logos through sex and social status based advertising
Like humans, monkeys value information about sex and status, inviting the hypothesis that our susceptibility to these factors in advertising arises from shared, ancestral biological mechanisms that prioritize social information. To test this idea, we asked whether rhesus macaques (Macaca mulatta) sh...
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| Udgivet i: | PLoS One |
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| Main Authors: | , , , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Public Library of Science
2018
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| Fag: | |
| Online adgang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5819778/ https://ncbi.nlm.nih.gov/pubmed/29462189 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0193055 |
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