Features of alcohol harm reduction advertisements that most motivate reduced drinking among adults: an advertisement response study

OBJECTIVES: To improve the effectiveness of alcohol harm reduction mass media campaigns, this study aimed to (1) identify existing advertisements (ads) with greatest potential to motivate reduced alcohol consumption, (2) assess consistency across audience subgroups in ad effectiveness and (3) identi...

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Detalhes bibliográficos
Publicado no:BMJ Open
Main Authors: Wakefield, Melanie A, Brennan, Emily, Dunstone, Kimberley, Durkin, Sarah J, Dixon, Helen G, Pettigrew, Simone, Slater, Michael D
Formato: Artigo
Idioma:Inglês
Publicado em: BMJ Publishing Group 2017
Assuntos:
Public Health
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC5775461/
https://ncbi.nlm.nih.gov/pubmed/28428186
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/bmjopen-2016-014193
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