Finding the keys to successful adult-targeted advertisements on obesity prevention: an experimental audience testing study

BACKGROUND: Mass media communications are an important component of comprehensive interventions to address population levels of overweight and obesity, yet we have little understanding of the effective characteristics of specific advertisements (ads) on this topic. This study aimed to quantitatively...

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Gepubliceerd in:BMC Public Health
Hoofdauteurs: Dixon, Helen, Scully, Maree, Durkin, Sarah, Brennan, Emily, Cotter, Trish, Maloney, Sarah, O’Hara, Blythe J., Wakefield, Melanie
Formaat: Artigo
Taal:Inglês
Gepubliceerd in: BioMed Central 2015
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Research Article
Online toegang:https://ncbi.nlm.nih.gov/pmc/articles/PMC4546051/
https://ncbi.nlm.nih.gov/pubmed/26290169
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s12889-015-2159-6
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