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Attention and Recall of Point-of-sale Tobacco Marketing: A Mobile Eye-Tracking Pilot Study
INTRODUCTION: As tobacco advertising restrictions have increased, the retail ‘power wall’ behind the counter is increasingly invaluable for marketing tobacco products. OBJECTIVE: The primary objectives of this pilot study were 3-fold: (1) evaluate the attention paid/fixations on the area behind the...
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| Publicado no: | AIMS Public Health |
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| Main Authors: | , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
AIMS Press
2016
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5690259/ https://ncbi.nlm.nih.gov/pubmed/29546142 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3934/publichealth.2016.1.13 |
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