Assessing tobacco marketing receptivity among youth: integrating point of sale marketing, cigarette package branding and branded merchandise

BACKGROUND: As countries prohibit tobacco marketing through traditional channels, marketing at point of sale (PoS) and through tobacco packaging is increasingly important for promoting tobacco consumption. OBJECTIVES: Assess the validity of a novel marketing receptivity index that considers frequenc...

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Vydáno v:Tob Control
Hlavní autoři: Braun, Sandra, Kollath-Cattano, Christy, Barrientos, Inti, Mejía, Raúl, Morello, Paola, Sargent, James D, Thrasher, James F
Médium: Artigo
Jazyk:Inglês
Vydáno: 2015
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Article
On-line přístup:https://ncbi.nlm.nih.gov/pmc/articles/PMC6276788/
https://ncbi.nlm.nih.gov/pubmed/26427528
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tobaccocontrol-2015-052498
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