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Assessing tobacco marketing receptivity among youth: integrating point of sale marketing, cigarette package branding and branded merchandise
BACKGROUND: As countries prohibit tobacco marketing through traditional channels, marketing at point of sale (PoS) and through tobacco packaging is increasingly important for promoting tobacco consumption. OBJECTIVES: Assess the validity of a novel marketing receptivity index that considers frequenc...
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| Publicado no: | Tob Control |
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| Main Authors: | , , , , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
2015
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6276788/ https://ncbi.nlm.nih.gov/pubmed/26427528 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tobaccocontrol-2015-052498 |
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