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Smokers’ Attention to Point-of-Sale Antismoking Ads: An Eye-tracking Study
OBJECTIVES: We used eye-tracking to examine smokers’ visual attention in one of 4 antismoking ad contexts (alone, next to cigarette ad, tobacco display, or cooler). Participants viewed 4 ad types (graphic, intended emotive, and benefits of quitting—graphic ads, and benefits of quitting—informational...
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| Publicado no: | Tob Regul Sci |
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| Main Authors: | , , , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
2018
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6756765/ https://ncbi.nlm.nih.gov/pubmed/31548978 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.18001/TRS.4.1.9 |
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