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Evidence for complex contagion models of social contagion from observational data

Social influence can lead to behavioural ‘fads’ that are briefly popular and quickly die out. Various models have been proposed for these phenomena, but empirical evidence of their accuracy as real-world predictive tools has so far been absent. Here we find that a ‘complex contagion’ model accuratel...

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Pubblicato in:PLoS One
Autori principali: Sprague, Daniel A., House, Thomas
Natura: Artigo
Lingua:Inglês
Pubblicazione: Public Library of Science 2017
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Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC5501614/
https://ncbi.nlm.nih.gov/pubmed/28686719
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0180802
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