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Influence of premium versus value brand names on the smoking experience in a plain packaging environment: an experimental study
OBJECTIVE: To examine the effect of branding, as indicated by brand name, on evaluation of the cigarette smoking experience. DESIGN: Between-subjects and within-subjects experimental study. Participants were randomly allocated to smoke a cigarette from a pack featuring a premium brand name and a cig...
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| Publicado en: | BMJ Open |
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| Main Authors: | , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
BMJ Publishing Group
2017
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| Assuntos: | |
| Acceso en liña: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5253579/ https://ncbi.nlm.nih.gov/pubmed/28093441 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/bmjopen-2016-014099 |
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