Influence of premium versus value brand names on the smoking experience in a plain packaging environment: an experimental study

OBJECTIVE: To examine the effect of branding, as indicated by brand name, on evaluation of the cigarette smoking experience. DESIGN: Between-subjects and within-subjects experimental study. Participants were randomly allocated to smoke a cigarette from a pack featuring a premium brand name and a cig...

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Bibliographic Details
Published in:BMJ Open
Main Authors: Skaczkowski, Gemma, Durkin, Sarah, Kashima, Yoshihisa, Wakefield, Melanie
Format: Artigo
Language:Inglês
Published: BMJ Publishing Group 2017
Subjects:
Smoking and Tobacco
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC5253579/
https://ncbi.nlm.nih.gov/pubmed/28093441
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/bmjopen-2016-014099
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