Smoke signals: The decline of brand identity predicts reduced smoking behaviour following the introduction of plain packaging

This study tests a social identity based mechanism for the effectiveness of plain tobacco packaging legislation, introduced in Australia in December 2012, to reduce cigarette smoking. 178 Australian smokers rated their sense of identification with fellow smokers of their brand, positive brand stereo...

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Detalhes bibliográficos
Publicado no:Addict Behav Rep
Main Authors: Webb, Hugh, Jones, Benjamin M., McNeill, Kathleen, Lim, Li, Frain, Andrew J., O'Brien, Kerry J., Skorich, Daniel P., Hoffmann, Peta, Cruwys, Tegan
Formato: Artigo
Idioma:Inglês
Publicado em: Elsevier 2017
Assuntos:
Virtual Special Section on ‘Social identity and addictive behaviours’; Edited by Ian Albery, Dan Frings, Tegan Cruwys, and Genevieve Dingle
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC5800577/
https://ncbi.nlm.nih.gov/pubmed/29450227
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.abrep.2017.02.003
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