Smoke signals: The decline of brand identity predicts reduced smoking behaviour following the introduction of plain packaging

This study tests a social identity based mechanism for the effectiveness of plain tobacco packaging legislation, introduced in Australia in December 2012, to reduce cigarette smoking. 178 Australian smokers rated their sense of identification with fellow smokers of their brand, positive brand stereo...

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書目詳細資料
發表在:Addict Behav Rep
Main Authors: Webb, Hugh, Jones, Benjamin M., McNeill, Kathleen, Lim, Li, Frain, Andrew J., O'Brien, Kerry J., Skorich, Daniel P., Hoffmann, Peta, Cruwys, Tegan
格式: Artigo
語言:Inglês
出版: Elsevier 2017
主題:
Virtual Special Section on ‘Social identity and addictive behaviours’; Edited by Ian Albery, Dan Frings, Tegan Cruwys, and Genevieve Dingle
在線閱讀:https://ncbi.nlm.nih.gov/pmc/articles/PMC5800577/
https://ncbi.nlm.nih.gov/pubmed/29450227
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.abrep.2017.02.003
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