Smoke signals: The decline of brand identity predicts reduced smoking behaviour following the introduction of plain packaging

This study tests a social identity based mechanism for the effectiveness of plain tobacco packaging legislation, introduced in Australia in December 2012, to reduce cigarette smoking. 178 Australian smokers rated their sense of identification with fellow smokers of their brand, positive brand stereo...

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Détails bibliographiques
Publié dans:Addict Behav Rep
Auteurs principaux: Webb, Hugh, Jones, Benjamin M., McNeill, Kathleen, Lim, Li, Frain, Andrew J., O'Brien, Kerry J., Skorich, Daniel P., Hoffmann, Peta, Cruwys, Tegan
Format: Artigo
Langue:Inglês
Publié: Elsevier 2017
Sujets:
Virtual Special Section on ‘Social identity and addictive behaviours’; Edited by Ian Albery, Dan Frings, Tegan Cruwys, and Genevieve Dingle
Accès en ligne:https://ncbi.nlm.nih.gov/pmc/articles/PMC5800577/
https://ncbi.nlm.nih.gov/pubmed/29450227
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.abrep.2017.02.003
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