Smoke signals: The decline of brand identity predicts reduced smoking behaviour following the introduction of plain packaging

This study tests a social identity based mechanism for the effectiveness of plain tobacco packaging legislation, introduced in Australia in December 2012, to reduce cigarette smoking. 178 Australian smokers rated their sense of identification with fellow smokers of their brand, positive brand stereo...

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Publicat a:Addict Behav Rep
Autors principals: Webb, Hugh, Jones, Benjamin M., McNeill, Kathleen, Lim, Li, Frain, Andrew J., O'Brien, Kerry J., Skorich, Daniel P., Hoffmann, Peta, Cruwys, Tegan
Format: Artigo
Idioma:Inglês
Publicat: Elsevier 2017
Matèries:
Virtual Special Section on ‘Social identity and addictive behaviours’; Edited by Ian Albery, Dan Frings, Tegan Cruwys, and Genevieve Dingle
Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC5800577/
https://ncbi.nlm.nih.gov/pubmed/29450227
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.abrep.2017.02.003
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