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Direct‐to‐consumer advertising of pharmaceuticals: developed countries experiences and Turkey
While several major problems concerning drugs occur in the world, the attempts to direct‐to‐consumer advertising (DTCA) has gained a considerable impetus lately in both developed and developing countries. DTCA has increasingly become an appealing advertising alternative for the pharmaceutical indust...
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| Published in: | Health Expect |
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| Main Authors: | , , |
| Format: | Artigo |
| Language: | Inglês |
| Published: |
Blackwell Publishing Ltd
2006
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| Subjects: | |
| Online Access: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5060376/ https://ncbi.nlm.nih.gov/pubmed/17324191 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1111/j.1369-7625.2006.00411.x |
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