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Targeted Facebook Advertising is a Novel and Effective Method of Recruiting Participants into a Human Papillomavirus Vaccine Effectiveness Study

BACKGROUND: Targeted advertising using social networking sites (SNS) as a recruitment strategy in health research is in its infancy. OBJECTIVE: The aim of this study was to determine the feasibility of targeted Facebook advertisements to increase recruitment of unvaccinated women into a human papill...

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Detalhes bibliográficos
Publicado no:JMIR Res Protoc
Main Authors: Subasinghe, Asvini K, Nguyen, Margaret, Wark, John D, Tabrizi, Sepehr N, Garland, Suzanne M
Formato: Artigo
Idioma:Inglês
Publicado em: JMIR Publications 2016
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC4975794/
https://ncbi.nlm.nih.gov/pubmed/27450586
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/resprot.5679
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