Communication strategies for designing Facebook advertising campaigns to recruit rural participants to develop healthcare delivery interventions

BACKGROUND: Little is known about designing research recruitment campaigns that connect with underserved, geographically isolated rural populations. A theoretically informed process is needed to assist research teams and practitioners in their evaluation of Facebook’s feasibility as a recruitment to...

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Detalhes bibliográficos
Publicado no:J Clin Transl Sci
Main Authors: Flood-Grady, Elizabeth, Hough, Deaven, Damiani, Rachel E., Gebru, Nioud Mulugeta, Fedele, David A., Leeman, Robert F., Krieger, Janice L.
Formato: Artigo
Idioma:Inglês
Publicado em: Cambridge University Press 2020
Assuntos:
Research Article
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC7681130/
https://ncbi.nlm.nih.gov/pubmed/33244428
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1017/cts.2020.5
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