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Discrete classification technique applied to TV advertisements liking recognition system based on low-cost EEG headsets

BACKGROUND: In this paper a new approach is applied to the area of marketing research. The aim of this paper is to recognize how brain activity responds during the visualization of short video advertisements using discrete classification techniques. By means of low cost electroencephalography device...

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書目詳細資料
發表在:Biomed Eng Online
Main Authors: Soria Morillo, Luis M., Alvarez-Garcia, Juan A., Gonzalez-Abril, Luis, Ortega Ramírez, Juan A.
格式: Artigo
語言:Inglês
出版: BioMed Central 2016
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在線閱讀:https://ncbi.nlm.nih.gov/pmc/articles/PMC4959374/
https://ncbi.nlm.nih.gov/pubmed/27454876
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s12938-016-0181-2
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