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Discrete classification technique applied to TV advertisements liking recognition system based on low-cost EEG headsets
BACKGROUND: In this paper a new approach is applied to the area of marketing research. The aim of this paper is to recognize how brain activity responds during the visualization of short video advertisements using discrete classification techniques. By means of low cost electroencephalography device...
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| Publicado no: | Biomed Eng Online |
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| Main Authors: | , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
BioMed Central
2016
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4959374/ https://ncbi.nlm.nih.gov/pubmed/27454876 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s12938-016-0181-2 |
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