Emolabeling Effectively Reduces the Influence of Ambiguous Labeling on Food Packages Among Grocery Store Shoppers

Despite increased regulations and policy enforcement for nutrition labeling, ambiguous labels on food items can still have deleterious effects on consumer perceptions of health. The present study used a counterbalanced within-subjects design to test if emolabeling—the use of emoticons to convey heal...

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Bibliographic Details
Published in:Glob J Health Sci
Main Authors: Privitera, Gregory J., Brown, Caitlin J., Gillespie, James J.
Format: Artigo
Language:Inglês
Published: Canadian Center of Science and Education 2015
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Articles
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC4802146/
https://ncbi.nlm.nih.gov/pubmed/25946913
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.5539/gjhs.v7n4p12
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