Association Between Media Dose, Ad Tagging, and Changes in Web Traffic for a National Tobacco Education Campaign: A Market-Level Longitudinal Study

BACKGROUND: In 2012, the US Centers for Disease Control and Prevention (CDC) launched Tips From Former Smokers (Tips), the first federally funded national tobacco education campaign. In 2013, a follow-up Tips campaign aired on national cable television networks, radio, and other channels, with suppo...

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Bibliographic Details
Published in:J Med Internet Res
Main Authors: Shafer, Paul R, Davis, Kevin C, Patel, Deesha, Rodes, Robert, Beistle, Diane
Format: Artigo
Language:Inglês
Published: JMIR Publications Inc. 2016
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Original Paper
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC4776023/
https://ncbi.nlm.nih.gov/pubmed/26887959
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/jmir.5343
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