Does Digital Video Advertising Increase Population-Level Reach of Multimedia Campaigns? Evidence From the 2013 Tips From Former Smokers Campaign

BACKGROUND: Federal and state public health agencies in the United States are increasingly using digital advertising and social media to promote messages from broader multimedia campaigns. However, little evidence exists on population-level campaign awareness and relative cost efficiencies of digita...

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Detalhes bibliográficos
Publicado no:J Med Internet Res
Main Authors: Davis, Kevin C, Shafer, Paul R, Rodes, Robert, Kim, Annice, Hansen, Heather, Patel, Deesha, Coln, Caryn, Beistle, Diane
Formato: Artigo
Idioma:Inglês
Publicado em: JMIR Publications 2016
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Original Paper
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC5040867/
https://ncbi.nlm.nih.gov/pubmed/27627853
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/jmir.5683
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