Assessing the relationship between ad volume and awareness of a tobacco education media campaign

BACKGROUND: The relation between aided ad recall and level of television ad placement in a public health setting is not well established. We examine this association by looking back at 8 years of the California's Tobacco Control Program's (CTCP) media campaign. METHODS: Starting in July 20...

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Main Authors: Cowling, David W, Modayil, Mary V, Stevens, Colleen
Format: Artigo
Sprog:Inglês
Udgivet: BMJ Group 2010
Fag:
Research Paper
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC2976530/
https://ncbi.nlm.nih.gov/pubmed/20382649
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.2009.030692
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