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Preparing for Antibiotic Resistance Campaigns: A Person-centered Approach to Audience Segmentation
Antibiotic resistance is growing threat to public health threat that calls for urgent attention. However, creating campaigns to slow the emergence and spread of drug-resistant pathogens is challenging because the goal—antibiotic stewardship—encompasses multiple behaviors. This study provided a novel...
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| Publicado no: | J Health Commun |
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| Main Authors: | , , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
2015
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4697945/ https://ncbi.nlm.nih.gov/pubmed/26181623 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/10810730.2015.1018652 |
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