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Preparing for Antibiotic Resistance Campaigns: A Person-centered Approach to Audience Segmentation

Antibiotic resistance is growing threat to public health threat that calls for urgent attention. However, creating campaigns to slow the emergence and spread of drug-resistant pathogens is challenging because the goal—antibiotic stewardship—encompasses multiple behaviors. This study provided a novel...

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Shranjeno v:
Bibliografske podrobnosti
izdano v:J Health Commun
Main Authors: Smith, Rachel A., Quesnell, Madisen, Glick, Lydia, Hackman, Nicole, M’ikanatha, Nkuchia M.
Format: Artigo
Jezik:Inglês
Izdano: 2015
Teme:
Online dostop:https://ncbi.nlm.nih.gov/pmc/articles/PMC4697945/
https://ncbi.nlm.nih.gov/pubmed/26181623
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/10810730.2015.1018652
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