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Using sound-taste correspondences to enhance the subjective value of tasting experiences

The soundscapes of those places where we eat and drink can influence our perception of taste. Here, we investigated whether contextual sound would enhance the subjective value of a tasting experience. The customers in a chocolate shop were invited to take part in an experiment in which they had to e...

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Bibliographic Details
Published in:Front Psychol
Main Authors: Reinoso Carvalho, Felipe, Van Ee, Raymond, Rychtarikova, Monika, Touhafi, Abdellah, Steenhaut, Kris, Persoone, Dominique, Spence, Charles
Format: Artigo
Language:Inglês
Published: Frontiers Media S.A. 2015
Subjects:
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC4554938/
https://ncbi.nlm.nih.gov/pubmed/26388813
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2015.01309
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