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What information do consumers consider, and how do they look for it, when shopping for groceries online?()

Previous research investigating what information shoppers seek when purchasing groceries has used either lab-experiments or observed shoppers in supermarkets. The present research investigates this question in a relatively naturalistic online-grocery environment. Forty participants completed their w...

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書目詳細資料
發表在:Appetite
Main Authors: Benn, Yael, Webb, Thomas L., Chang, Betty P.I., Reidy, John
格式: Artigo
語言:Inglês
出版: Academic Press 2015
主題:
在線閱讀:https://ncbi.nlm.nih.gov/pmc/articles/PMC4376393/
https://ncbi.nlm.nih.gov/pubmed/25660339
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.appet.2015.01.025
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