Yüklüyor......
Efficiently and Effectively Evaluating Public Service Announcements: Additional Evidence for the Utility of Perceived Effectiveness
Recent research has made significant progress identifying measures of the perceived effectiveness (PE) of persuasive messages and providing evidence of a causal link from PE to actual effectiveness (AE). This article provides additional evidence of the utility of PE through unique analysis and consi...
Kaydedildi:
| Yayımlandı: | Commun Monogr |
|---|---|
| Asıl Yazarlar: | , , |
| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
2012
|
| Konular: | |
| Online Erişim: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4283792/ https://ncbi.nlm.nih.gov/pubmed/25568588 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/03637751.2012.739706 |
| Etiketler: |
Etiketle
Etiket eklenmemiş, İlk siz ekleyin!
|