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Effects of Online Comments on Smokers’ Perception of Anti-Smoking Public Service Announcements

On YouTube anti-smoking PSAs are widely viewed and uploaded; they also receive extensive commentary by viewers. This study examined whether such evaluative comments with or without uncivil expressions influence evaluations by subsequent viewers. Results showed PSAs with positive (i.e. anti-smoking)...

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Detalhes bibliográficos
Publicado no:J Comput Mediat Commun
Main Authors: Shi, Rui, Messaris, Paul, Cappella, Joseph N.
Formato: Artigo
Idioma:Inglês
Publicado em: 2014
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC4281938/
https://ncbi.nlm.nih.gov/pubmed/25561825
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1111/jcc4.12057
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