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Effects of Online Comments on Smokers’ Perception of Anti-Smoking Public Service Announcements
On YouTube anti-smoking PSAs are widely viewed and uploaded; they also receive extensive commentary by viewers. This study examined whether such evaluative comments with or without uncivil expressions influence evaluations by subsequent viewers. Results showed PSAs with positive (i.e. anti-smoking)...
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| Publicado no: | J Comput Mediat Commun |
|---|---|
| Main Authors: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
2014
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4281938/ https://ncbi.nlm.nih.gov/pubmed/25561825 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1111/jcc4.12057 |
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