Applying Quantitative Approaches to the Formative Evaluation of Antismoking Campaign Messages

This article shares an in-depth summary of a formative evaluation that used quantitative data to inform the development and selection of promotional ads for the antismoking communication component of a social marketing campaign. A foundational survey provided cross-sectional data to identify beliefs...

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Detalhes bibliográficos
Main Authors: Parvanta, Sarah, Gibson, Laura, Forquer, Heather, Shapiro-Luft, Dina, Dean, Lorraine, Freres, Derek, Lerman, Caryn, Mallya, Giridhar, Moldovan-Johnson, Mihaela, Tan, Andy, Cappella, Joseph, Hornik, Robert
Formato: Artigo
Idioma:Inglês
Publicado em: 2013
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Article
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC4012855/
https://ncbi.nlm.nih.gov/pubmed/24817829
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/1524500413506004
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