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Applying Quantitative Approaches to the Formative Evaluation of Antismoking Campaign Messages
This article shares an in-depth summary of a formative evaluation that used quantitative data to inform the development and selection of promotional ads for the antismoking communication component of a social marketing campaign. A foundational survey provided cross-sectional data to identify beliefs...
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| 主要な著者: | , , , , , , , , , , , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
2013
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| 主題: | |
| オンライン･アクセス: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4012855/ https://ncbi.nlm.nih.gov/pubmed/24817829 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/1524500413506004 |
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