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Seniors' perceptions of prescription drug advertisements: A pilot study of the potential impact on informed decision making
OBJECTIVE: To conduct a pilot study exploring seniors' perceptions of direct-to-consumer advertising (DTCA) of prescription drugs and how the advertisements might prepare them for making informed decisions with their physicians. METHODS: We interviewed 15 seniors (ages 63-82) individually after...
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| 主要な著者: | , , , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
2010
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| 主題: | |
| オンライン･アクセス: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3976601/ https://ncbi.nlm.nih.gov/pubmed/21044826 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.pec.2010.10.008 |
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