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Seniors' perceptions of prescription drug advertisements: A pilot study of the potential impact on informed decision making

OBJECTIVE: To conduct a pilot study exploring seniors' perceptions of direct-to-consumer advertising (DTCA) of prescription drugs and how the advertisements might prepare them for making informed decisions with their physicians. METHODS: We interviewed 15 seniors (ages 63-82) individually after...

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Detalhes bibliográficos
Main Authors: Grenard, Jerry L., Uy, Vsith, Pagán, José A., Frosch, Dominick L.
Formato: Artigo
Idioma:Inglês
Publicado em: 2010
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC3976601/
https://ncbi.nlm.nih.gov/pubmed/21044826
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.pec.2010.10.008
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