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Content Analysis of False and Misleading Claims in Television Advertising for Prescription and Nonprescription Drugs

BACKGROUND: False and misleading advertising for drugs can harm consumers and the healthcare system, and previous research has demonstrated that physician-targeted drug advertisements may be misleading. However, there is a dearth of research comparing consumer-targeted drug advertising to evidence t...

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Autori principali: Faerber, Adrienne E., Kreling, David H.
Natura: Artigo
Lingua:Inglês
Pubblicazione: Springer US 2013
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Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC3889958/
https://ncbi.nlm.nih.gov/pubmed/24030427
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s11606-013-2604-0
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