A carregar...

An Empirical Evaluation of the US Beer Institute’s Self-Regulation Code Governing the Content of Beer Advertising

Objectives. We evaluated advertising code violations using the US Beer Institute guidelines for responsible advertising. Methods. We applied the Delphi rating technique to all beer ads (n = 289) broadcast in national markets between 1999 and 2008 during the National Collegiate Athletic Association b...

ver descrição completa

Na minha lista:
Detalhes bibliográficos
Main Authors: Babor, Thomas F., Xuan, Ziming, Damon, Donna, Noel, Jonathan
Formato: Artigo
Idioma:Inglês
Publicado em: American Public Health Association 2013
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC3780752/
https://ncbi.nlm.nih.gov/pubmed/23947318
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2105/AJPH.2013.301487
Tags: Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!