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An Empirical Evaluation of the US Beer Institute’s Self-Regulation Code Governing the Content of Beer Advertising
Objectives. We evaluated advertising code violations using the US Beer Institute guidelines for responsible advertising. Methods. We applied the Delphi rating technique to all beer ads (n = 289) broadcast in national markets between 1999 and 2008 during the National Collegiate Athletic Association b...
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| Hauptverfasser: | , , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
American Public Health Association
2013
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| Schlagworte: | |
| Online Zugang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3780752/ https://ncbi.nlm.nih.gov/pubmed/23947318 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2105/AJPH.2013.301487 |
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