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An Empirical Evaluation of the US Beer Institute’s Self-Regulation Code Governing the Content of Beer Advertising

Objectives. We evaluated advertising code violations using the US Beer Institute guidelines for responsible advertising. Methods. We applied the Delphi rating technique to all beer ads (n = 289) broadcast in national markets between 1999 and 2008 during the National Collegiate Athletic Association b...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Babor, Thomas F., Xuan, Ziming, Damon, Donna, Noel, Jonathan
Format: Artigo
Sprache:Inglês
Veröffentlicht: American Public Health Association 2013
Schlagworte:
Online Zugang:https://ncbi.nlm.nih.gov/pmc/articles/PMC3780752/
https://ncbi.nlm.nih.gov/pubmed/23947318
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2105/AJPH.2013.301487
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