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An Empirical Evaluation of the US Beer Institute’s Self-Regulation Code Governing the Content of Beer Advertising

Objectives. We evaluated advertising code violations using the US Beer Institute guidelines for responsible advertising. Methods. We applied the Delphi rating technique to all beer ads (n = 289) broadcast in national markets between 1999 and 2008 during the National Collegiate Athletic Association b...

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Autors principals: Babor, Thomas F., Xuan, Ziming, Damon, Donna, Noel, Jonathan
Format: Artigo
Idioma:Inglês
Publicat: American Public Health Association 2013
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Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC3780752/
https://ncbi.nlm.nih.gov/pubmed/23947318
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2105/AJPH.2013.301487
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