Memory Color Effect Induced by Familiarity of Brand Logos

BACKGROUND: When people are asked to adjust the color of familiar objects such as fruits until they appear achromatic, the subjective gray points of the objects are shifted away from the physical gray points in a direction opposite to the memory color (memory color effect). It is still unclear wheth...

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Detalhes bibliográficos
Main Authors: Kimura, Atsushi, Wada, Yuji, Masuda, Tomohiro, Goto, Sho-ichi, Tsuzuki, Daisuke, Hibino, Haruo, Cai, Dongsheng, Dan, Ippeita
Formato: Artigo
Idioma:Inglês
Publicado em: Public Library of Science 2013
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Research Article
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC3707833/
https://ncbi.nlm.nih.gov/pubmed/23874638
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0068474
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