Visual identity and recognition of logos in promoting regional brands
When promoting products in the local market, recognition and identification of regional brand logos by consumers are of special interest. However, poor recognition and difficulties in perception reduce the overall efficiency of branding efforts. This research focuses on exploring the relationship be...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Ural State University of Economics
2025-11-01
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| Col·lecció: | Управленец |
| Matèries: | |
| Accés en línia: | https://upravlenets.usue.ru/en/issues-2025/1759 |
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