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Promotion of Prescription Drugs to Consumers and Providers, 2001–2010

BACKGROUND: Pharmaceutical firms heavily promote their products and may have changed marketing strategies in response to reductions in new product approvals, restrictions on some forms of promotion, and the expanding role of biologic therapies. METHODS: We used descriptive analyses of annual cross-s...

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Autori principali: Kornfield, Rachel, Donohue, Julie, Berndt, Ernst R., Alexander, G. Caleb
Natura: Artigo
Lingua:Inglês
Pubblicazione: Public Library of Science 2013
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Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC3587616/
https://ncbi.nlm.nih.gov/pubmed/23469165
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0055504
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