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Promotion of Prescription Drugs to Consumers and Providers, 2001–2010

BACKGROUND: Pharmaceutical firms heavily promote their products and may have changed marketing strategies in response to reductions in new product approvals, restrictions on some forms of promotion, and the expanding role of biologic therapies. METHODS: We used descriptive analyses of annual cross-s...

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Detalhes bibliográficos
Main Authors: Kornfield, Rachel, Donohue, Julie, Berndt, Ernst R., Alexander, G. Caleb
Formato: Artigo
Idioma:Inglês
Publicado em: Public Library of Science 2013
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC3587616/
https://ncbi.nlm.nih.gov/pubmed/23469165
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0055504
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