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Promotion of Prescription Drugs to Consumers and Providers, 2001–2010

BACKGROUND: Pharmaceutical firms heavily promote their products and may have changed marketing strategies in response to reductions in new product approvals, restrictions on some forms of promotion, and the expanding role of biologic therapies. METHODS: We used descriptive analyses of annual cross-s...

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Bibliographic Details
Main Authors: Kornfield, Rachel, Donohue, Julie, Berndt, Ernst R., Alexander, G. Caleb
Format: Artigo
Language:Inglês
Published: Public Library of Science 2013
Subjects:
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC3587616/
https://ncbi.nlm.nih.gov/pubmed/23469165
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0055504
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