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Cluster-randomised trial to evaluate the ‘Change for Life’ mass media/ social marketing campaign in the UK
BACKGROUND: Social marketing campaigns offer a promising approach to the prevention of childhood obesity. Change4Life (C4L) is a national obesity prevention campaign in England. It included mass media coverage aiming to reframe obesity into a health issue relevant to all and provided the opportunity...
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| Autors principals: | , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
BioMed Central
2012
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| Matèries: | |
| Accés en línia: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3541256/ https://ncbi.nlm.nih.gov/pubmed/22672587 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/1471-2458-12-404 |
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