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Effectiveness of social norms media marketing in reducing drinking and driving: A statewide campaign

This research evaluated the efficacy of a high-intensity social norms media marketing campaign aimed at correcting normative misperceptions and reducing the prevalence of drinking and driving among 21-to-34-year-olds in Montana. A quasi-experimental design was used, such that regions of Montana were...

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Detalles Bibliográficos
Publicado en:Addict Behav
Autores principales: Perkins, H. Wesley, Linkenbach, Jeffrey W., Lewis, Melissa A., Neighbors, Clayton
Formato: Artigo
Lenguaje:Inglês
Publicado: 2010
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Acceso en línea:https://ncbi.nlm.nih.gov/pmc/articles/PMC4942845/
https://ncbi.nlm.nih.gov/pubmed/20619177
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.addbeh.2010.05.004
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