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Effectiveness of social norms media marketing in reducing drinking and driving: A statewide campaign
This research evaluated the efficacy of a high-intensity social norms media marketing campaign aimed at correcting normative misperceptions and reducing the prevalence of drinking and driving among 21-to-34-year-olds in Montana. A quasi-experimental design was used, such that regions of Montana were...
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| Publié dans: | Addict Behav |
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| Auteurs principaux: | , , , |
| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
2010
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| Sujets: | |
| Accès en ligne: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4942845/ https://ncbi.nlm.nih.gov/pubmed/20619177 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.addbeh.2010.05.004 |
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